BERLIN FASHION FILM FESTIVAL 2023
BEST SCRIPT / IDEA (2023)
BERLIN FASHION FILM FESTIVAL 2023 (BEST SCRIPT / IDEA)
JPG
VIMEO
1m:07s
Second Life - WXY
FAN XIANG CO.,LTD.
Official Selection
| Title of Piece: | Second Life |
|---|---|
| Brand: | WXY |
| Production Company: | FAN XIANG CO.,LTD. |
| Client: | WXY |
| Director: | Joi Weng |
| Producer(s): | Joi Weng, Su Zan Kang |
| Creative Director: | Joi Weng |
| Editor: | Yu Lee |
| Director of Photography: | Yu Lee |
| Production Design: | Joi Weng |
| Music/Sound Design: | Jen-Shuo Chen |
| Casting Director: | Joi Weng |
| Visual Effects: | Su Zan Kang |
| Writer: | Joi Weng |
| Additional Credits: | Colorist: Yun Chen |
| Additional Credits: | Drone Photography: Kevin Chen |
| Additional Credits: | First Assistant Camera: Lung Fang Pan |
| Additional Credits: | Focus Puller: Bo Wei Chen |
| Additional Credits: | Talent: Vanessa Pan |
| Additional Credits: | Makeup: Nayi Chang |
| Additional Credits: | Script Supervisor: Magarita Chen |
| Additional Credits: | Production Assistant: Yan Xin Weng |
| Additional Credits: | Still Photographer: Yorke Wu |
| Additional Credits: | Behind-The-Scenes: Amber Soul |
| Instagram Tag: | @whynotwxy @w.joi #Secondlife #wxyshoes #wxysecondlife |
| Short Synopsis: | Inspired by "Second Life Toys," an ad for organ donation in Japan, we try to reuse every part of unsold inventory. In some cases, dead stocks damaged, defective, or cannot be sold for other reasons could regenerate as a new product with quality, beauty, and reuse. The burning shoes connect the lifeless dunes and the peeling model, which reflects the dead inventory situation. Through the prosperous newborn fields and turning everything into a new life, which idea taken from the burning of the twigs after harvesting crops in the fields becomes Nutrients for the earth, re-sow new life, and all have a chance to regain a second life. |
