BERLIN FASHION FILM FESTIVAL
(BEST ART DIRECTION)
Masao San - Casablanca
Phantasm
Shortlist
Title of Piece:
|
Masao San |
Brand:
|
Casablanca |
Production Company:
|
Phantasm |
Client:
|
Casablanca |
Director:
|
Nathalie Canguilhem |
Producer(s): |
Gary Farkas, Olivier Muller |
Art Director: |
Fabrice Jeandemange, Edward Febvre |
Creative Director: |
Charaf Tajer |
Editor: |
Marc Gurung |
Director of Photography: |
Hugo Carlier |
Production Design: |
Lucie Libotte |
Costume Design: |
Anna Trevelyan |
Hair & Makeup: |
Ilham Mestour, Naima Bremer |
Music/Sound Design: |
Taeko Onuki |
Casting Director: |
Ikki Casting |
Additional Credits: |
Line Producer: Guillaume Rasquier |
Additional Credits: |
Production coordinators: Rousslan Dion, Alice Du Lac |
Additional Credits: |
Runner Production: Abdallah Laboudi |
Additional Credits: |
Artistic Co-ordination: Sid Oudainia Beaulieu |
Additional Credits: |
Styling assisted by Margherita Alaimo & Estelle Rosenthal |
Additional Credits: |
Location Manager: Clément Trontin |
Additional Credits: |
Colorist: Emiliano Serrantoni |
Additional Credits: |
Models: Alton Mason, Camille Hurel, Cynthia Arrebola, Giedre Dukauskaite, Hidetatsu Takeuchi, Karly Loyce, Malika El Maslouhi, Maike Inga, Mika Schneider, Ottawa Kwami, Paolo Grebic, Rico, Sid Oudainia Beaulieu, Teo Abihdana, Yann Summers |
Additional Credits: |
Professional Table Tennis Players: Quentin Pradelle, Quentin Robinot |
Short Synopsis: |
Casablanca unveils its SS22 collection in a vibrant fashion film directed by Nathalie Canguilhem. The brand reveals opulent, provocative and sport-infused pieces under the name “Masao San” – an ode to Creative Director Charaf Tajer’s close Japanese friend who introduced him to another side of Tokyo, namely ping pong, salarymen and Sony’s 90’s workforce. Combining this with garmenture inspirations from the Memphis movement coming from Milan in the 80’s, the film reflects a unique fusion of oriental and continental in a captivating collection showcase. |