BERLIN FASHION FILM FESTIVAL
BEST ART DIRECTION (2021)
BERLIN FASHION FILM FESTIVAL (BEST ART DIRECTION)
JPG
VIMEO
14m:59s
Embodiment - Barbara Bologna
Fullscream
Shortlist
| Title of Piece: | Embodiment |
|---|---|
| Brand: | Barbara Bologna |
| Production Company: | Fullscream |
| Client: | Barbara Bologna |
| Agency: | Fullscream |
| Director: | Ced Pakusevskij |
| Producer(s): | Sara Barbara |
| Art Director: | Elisabetta Giovi |
| Creative Director: | Ced Pakusevskij |
| Editor: | Ced Pakusevskij |
| Director of Photography: | Marco De Pasquale |
| Production Design: | Fullscream studio |
| Costume Design: | Francesco Casarotto |
| Hair & Makeup: | Ania Melnikova - Lorenzo Zavatta - Chiara Vitulo |
| Music/Sound Design: | Sizzer |
| Casting Director: | Andrea Ternell |
| Visual Effects: | Fullscream studio |
| Writer: | Ced Pakusevskij |
| Props Stylist: | Alessio Valle |
| Additional Credits: | Jette Loona Hermanis as “the Agent” |
| Additional Credits: | Martino Ribeiro as “The Prophet Kid” |
| Additional Credits: | Toni Pandolfo as “The Corporation” |
| Short Synopsis: | The story is placed in the near future when artificial intelligence has reached singularity, and human lives become infinite, so nobody really dies. Jette, the protagonist, is working for the Corporation as an Eraser Agent. In the future, people ensure their bodies and data so they can be reincarnated. They are given a choice to erase themselves, and by doing so, the algorithm will not be able to reconstruct them and make their next instance, so they will not have to live their life again. Jette is erasing them, and she is doing her job with passion. She really believes that she is freeing their souls like the ancient civilizations did when they burned their members and let them sail on the river. The film is built with temporal flashbacks and a non-linear narrative in which real and virtual worlds intertwine, alternating scenes in which “the Agent” remembers the moment she was interviewed by the Corporation to get the job, to moments when she meets with the characters who she and her power deliberately seduce. At some point, she understands that she could also be caught in the reincarnation loop, and then she meets her deeper meaning. She starts questioning if their clients were really alive and what kind of life and purpose she is fulfilling. |
