BERLIN FASHION FILM FESTIVAL
BEST ART DIRECTION (2021)
BERLIN FASHION FILM FESTIVAL (BEST ART DIRECTION)
JPG
MP4
2m:07s
The Wilaya of Roots - Atlal
Colors
Shortlist
| Title of Piece: | The Wilaya of Roots |
|---|---|
| Brand: | Atlal |
| Production Company: | Colors |
| Client: | Atlal |
| Director: | Sarra Ryma |
| Producer(s): | Julie Mathieu & Jules Dieng |
| Art Director: | Sarra Ryma & Laure Orset Prelet |
| Creative Director: | Lilia Yasmin |
| Editor: | Kenza Meunier |
| Director of Photography: | Julien Teissier |
| Production Design: | Kahina At Amrouche |
| Costume Design: | Laure Orset Prelet @Smala Paris |
| Hair & Makeup: | Nicolas Philippon & Yvane Rocher |
| Music/Sound Design: | Acid Arab |
| Additional Credits: | Color Grader : Lydia Lopez |
| Short Synopsis: | The Artistic Direction of this campaign was entrusted to Laure Or- set-Prelet and Sarra Ryma, who wanted to mix cultures and the in- fluence of roots to show their pluralities and to anchor this collection in the reality of 2020. Through these images, we agree to see beauty beyond gender, sexual orientation, religion or ethnic origins... while digging from our roots, and our common imagination. So to pay tribute to this collection, it seemed important to us to mix the North African pictorial tradition with more modern poses and attitudes. To play with elements of decorations and/or accessories to build an oriental painting while creating a gap with the power of our models. |
