CRAFT (Best Direction)

ATTENTION SPAM - Bell & Light, Fresh Produce, Iconoclast - Gant JPG
ATTENTION SPAM - Bell & Light, Fresh Produce, Iconoclast - Gant MP4 1m:58s

ATTENTION SPAM - Gant
Bell & Light, Fresh Produce, Iconoclast

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ATTENTION SPAM - Gant - Bell & Light, Fresh Produce, Iconoclast

Shortlist

Title of Piece: ATTENTION SPAM
Brand: Gant
Production Company: Bell & Light, Fresh Produce, Iconoclast
Client: Gant
Agency: in house
Model(s): Matt Dillon, Tony Özkan, Eleonore Jeanne, Infinity Song (Angel, Thalia “Momo”, Israel, Abraham), Throwing Fits (Lawrence Schlossmann, James Harris), Rene Ojeda Rodriguez
Director: Matthew Frost
Producer(s): Rob Andersohn, Izzy Cohan
Editor: Nathan Rogers @ Cabin
Director of Photography: Ben Carey
Creative Director: Sara Boork, Christopher Bastin, Victor Pyk
Production Design: Hans Maharawal
Costume Design: Zara Zachrisson
Hair & Makeup: Dylan Chavles (Hair) & Dan Duran (Make-up)
Music/Sound Design: Ellis McGourlay @ 750mph Ltd for Sound Mix & Music by Universal Music
Visual Effects: Benjamin Pokorny
Writer: Matthew Frost
Additional Credits: Titles - Maximilian Holden Perchik
Additional Credits: Color - Sam Howells @Ethos
Additional Credits: Music/Sound Design: Infinity Song “Metamorphosis” Universal Music 2024 © Ellis McGourlay @ 750mph Ltd.
Instagram Tag: @_matthew_frost_ @bennncareyyy @infinitysong @tonyozkan @eleonore.leojeanne @throwingfits @fres_hproduce @gant @saraboork @bellandlight @iconoclast.tv #MattDillon
Short Synopsis: ATTENTION SPAM, written and directed by Matthew Frost for Gant and starring Matt Dillon, is a witty short film that humorously pokes fun the constant marketing distractions that populate our feeds. The film showcases Dillon, as himself, navigating a series of increasingly absurd interruptions, highlighting how difficult it is to stay present in a world filled with constant notifications and increasingly algorithmically conceived digital noise. With Frost's signature blend of humor and satire, it offers a playful take on how our attention spans have been hijacked by technology.
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