CRAFT
Best Art Direction (2024)
CRAFT (Best Art Direction)
JPG
MOV
36s
Echos Of Me (Directors Cut) - Mercedes Benz
AprilMay Productions
Contender
| Title of Piece: | Echos Of Me (Directors Cut) |
|---|---|
| Brand: | Mercedes Benz |
| Production Company: | AprilMay Productions |
| Client: | Mercedes Benz |
| Agency: | Antoni |
| Model(s): | Minsoo, Oulimata, Femke |
| Modelling Agency: | PLATFORM AGENCY, MODELWERK, INNDEED |
| Director: | Stini Roehrs |
| Producer(s): | Negin Ghanizadeh, Nadine Engel, Elena Winterer |
| Editor: | Lukas hertlein |
| Director of Photography: | Stini Roehrs |
| Art Director: | Jan Steinke |
| Creative Director: | Arnt Christmann, Christian Kies |
| Costume Design: | Niki Pauls |
| Hair & Makeup: | Rabea Richwien, Gregor Makris, Paloma Brytscha |
| Casting Director: | Affa Osman |
| Visual Effects: | Lukas Hertlein |
| Animation: | Lukas Hertlein |
| Additional Credits: | Colorist: Stephan King |
| Instagram Tag: | @stiniroehrs @antoniberlin @aprilmayproductions |
| Short Synopsis: | The Echoes Of Me campaign showcases the elegance and evolution of the new Mercedes Benz E-Class, emphasizing the connection between the car and its driver. The tagline, "Evolves with Every Heartbeat. Evolves with You," captures the car’s adaptive design and advanced technology that resonate with the user's desires and lifestyle. The visuals are powered by AI-driven innovation, blending still images into fluid motion through morphing and interpolation. This creative technique results in seamless transitions and a dynamic flow that highlights the car's sleek design and responsiveness. This campaign merges cutting-edge technology, expertise in AI and motion compositions with sophisticated style, reflecting the future of luxury driving. |
