A$AP Rocky: PUMA F1® Commercial

LUXURY (Brand Collaboration)

JPG

VIMEO 2m:15s

Title of Piece:	A$AP Rocky: PUMA F1® Commercial
Brand:	ProlificKid® Films
Production Company:	ProlificKid® Films Production Company
Client:	PUMA
Director:	ProlificKid® Films
Producer(s):	ProlificKid® Films
Editor:	Kevin Williams
Director of Photography:	Kevin Williams
Creative Director:	ProlificKid® Films
Music/Sound Design:	ProlificKid® Films
Instagram Tag:	ProlificKid Films ProlificKid A$AP Rocky PUMA F1 Commercial
Short Synopsis:	Fashion, streetwear, and motorsport collide in the new PUMA x F1® collection designed by A$AP Rocky. A$AP joins the PUMA family as PUMA x F1® Creative Director, debuting with this all-new collection for the 2023 Formula 1® Las Vegas Grand Prix. Unique streetwear pieces are imbued with performance racing details and functional elements like removable gloves, knee pads, and tech-forward fabrics. Authentic PUMA and F1® branding meet high-speed graphics in this crossover collection that’s ready to change the game. Earlier this year, PUMA announced a long-term partnership with F1®, becoming the exclusive licensee and trackside retailer at all races. With years of history and heritage in the sport, PUMA is eager to explore the impact that streetwear and fashion can play beyond the track. A$AP Rocky’s fashion knowledge, style and cultural expertise will bring new perspectives and to continue to push fashion forward.