CRAFT

Versace Jeans Couture - Versace Jeans Couture
Zalando

Shortlist

Title of Piece:	Versace Jeans Couture
Brand:	Versace Jeans Couture
Production Company:	Zalando
Client:	Versace Jeans Couture
Agency:	Zalando
Model(s):	Martina Nermin de Pretto
Director:	Stini Roehrs
Producer(s):	Joe Timbs
Editor:	Nik Kohler
Director of Photography:	Moritz Matlik
Art Director:	Margo Maro
Creative Director:	Meredith Bucher
Animation:	Evelina Astrom
Instagram Tag:	@stiniroehrs @versacejeanscouture @nikkohler @joetimbs @sovradosaggio
Short Synopsis:	High Fashion Meets Streetwear: A Story of Movement In this film, high fashion collides with streetwear, creating a visual narrative where style meets movement. At the intersection of fashion and physicality, the film explores the synergy between the human form and fashion through dynamic choreography, capturing the essence of boundless energy and fluidity. Raw, honest camerawork forms the heart of our concept. The cinematography strikes a balance between sophistication and spontaneity, celebrating both the joy of freedom and the boldness of individuality. The campaign pulses with life, featuring powerful poses, electrifying movements, and striking portraits that come together in a visual symphony.