CRAFT

Sinto Muito - Pelo Tosco
MyMama Entertainment

Contender

Title of Piece:	Sinto Muito
Brand:	Pelo Tosco
Production Company:	MyMama Entertainment
Client:	Pelo Tosco
Agency:	Pelo Tosco e Roma Joana
Director:	Roma Joana
Producer(s):	André Pinho, Mayra Faour Auad, Gabrielle Auad, João da Terra, Patrícia Caldas
Editor:	Guilherme Yuki
Director of Photography:	Urso Morto
Art Director:	Roma Joana
Creative Director:	Cortes Brabos, Laurie Martignago, Ian Figlioulo
Production Design:	Latino Melo
Costume Design:	Natasha Ribas, Luisa Ambrozio
Hair & Makeup:	Cortes Brabos, Laurie Martignago, Ian Figlioulo, Filipe Costa, Jacques Amancio Cruz
Music/Sound Design:	Achille dos Santos, Lázaro Uilgner
Casting Director:	Yuri Simon
Visual Effects:	GLITTER
Animation:	GLITTER
Writer:	Roma Joana
Props Stylist:	Latino Melo
Additional Credits:	Cast: Yuri Simon, Brendy, Achille, nininini
Additional Credits:	Production manager: Camila Abade
Instagram Tag:	mymama___; @roma.romama; @pelotosco; @cortesbrab0s; @lauriemartignago ; @chiqueacidental; @metanfetanini; @brendyzinha.ofc; @kontronatura; @pinho3937; @mayraud; @gabrielleaud_; @daterra51; @paticaldas; @bimctures; @camilaaabade; @rxfas; @ursomorto; @latino.melo
Short Synopsis:	"Sinto Muito" is a celebration of queer expression through hair, exploring its unique ability to construct and protect our identities as we navigate the world. Directed by Roma and produced by MyMama Entertainment, the film delves into the universe of the Pelo Tosco salon and beauty collective, a space created and run by trans people. With a mostly trans/queer crew both in front of and behind the camera, "Sinto Muito" is more than just a visual register - it's a reaffirmation of individual and collective identities through hair transformation. The film follows four multi-artists in a series of experiment- testimonials, where their hair becomes living works of art, reflecting and strengthening their ever-evolving identities. By exploring the infinite possibilities of expression through hair, the film highlights the importance of valuing differences and promoting community empowerment.