CRAFT
Best Art Direction (2024)
CRAFT (Best Art Direction)
JPG
MP4
20s
Impossible Encounters - Lacoste
Colors
Shortlist
Title of Piece: | Impossible Encounters |
---|---|
Brand: | Lacoste |
Production Company: | Colors |
Client: | Lacoste |
Agency: | Betc |
Director: | Yoni Lappin |
Producer(s): | Jules Dieng / Julie Mathieu |
Editor: | Fouad Gaber / Fred Olszak-Olszewski |
Director of Photography: | Fraser RIGG |
Art Director: | Agnès Cavard /Joachim Touitou |
Creative Director: | Florence Bellisson |
Costume Design: | Anniki Jackson / Julien Boudet |
Music/Sound Design: | Christian Blad / Orange Blue Supervision |
Writer: | Symonne Torpy |
Additional Credits: | PRODUCTION SERVICES Marseille: Shot in Mars / Miami & NYC: Paradoxal residency / São Paulo: Ocean films / Seoul: Nine tailed fox / Tokyo: Nakama film |
Instagram Tag: | @yonilappin @colorsparis @fraserrigg @shotinmars @paradoxal_residency @ocean_films @ninetailedfox_kr @nakamafilm |
Short Synopsis: | All over the world, Lacoste communities come together. The link between Lacoste and its communities is real: the brand has had a singular impact on different fashions and cultures. These communities have inspired the brand. They continue to inspire this bubbling spirit by inventing and reinventing what Lacoste codes mean to them. This year, Lacoste travels the world to celebrate eight of its emblematic communities. Shaping the brand through their passion, uniqueness and style, they are at the heart of Lacoste's 90th anniversary celebration. |