CRAFT (Best Art Direction)

Impossible Encounters - Colors - Lacoste JPG
Impossible Encounters - Colors - Lacoste MP4 20s

Impossible Encounters - Lacoste
Colors

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Impossible Encounters - Lacoste - Colors

Shortlist

Title of Piece: Impossible Encounters
Brand: Lacoste
Production Company: Colors
Client: Lacoste
Agency: Betc
Director: Yoni Lappin
Producer(s): Jules Dieng / Julie Mathieu
Editor: Fouad Gaber / Fred Olszak-Olszewski
Director of Photography: Fraser RIGG
Art Director: Agnès Cavard /Joachim Touitou
Creative Director: Florence Bellisson
Costume Design: Anniki Jackson / Julien Boudet
Music/Sound Design: Christian Blad / Orange Blue Supervision
Writer: Symonne Torpy
Additional Credits: PRODUCTION SERVICES Marseille: Shot in Mars / Miami & NYC: Paradoxal residency / São Paulo: Ocean films / Seoul: Nine tailed fox / Tokyo: Nakama film
Instagram Tag: @yonilappin @colorsparis @fraserrigg @shotinmars @paradoxal_residency @ocean_films @ninetailedfox_kr @nakamafilm
Short Synopsis: All over the world, Lacoste communities come together.
The link between Lacoste and its communities is real: the brand has had a singular impact on different fashions and cultures. These communities have inspired the brand. They continue to inspire this bubbling spirit by inventing and reinventing what Lacoste codes mean to them.

This year, Lacoste travels the world to celebrate eight of its emblematic communities. Shaping the brand through their passion, uniqueness and style, they are at the heart of Lacoste's 90th anniversary celebration.
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