Polish Up Your Garden of Style - MAGIC - SPICE JPG
Polish Up Your Garden of Style - MAGIC - SPICE MP4 30s

Polish Up Your Garden of Style - SPICE

Polish Up Your Garden of Style - SPICE - MAGIC

Official Selection

Title of Piece: Polish Up Your Garden of Style
Brand: SPICE
Production Company: MAGIC
Client: SPICE (shopping mall)
Agency: MAGIC
Director: Reinis Spaile
Producer(s): Linda Lindenberga
Art Director: Dace Izabella Grundšteinsa
Creative Director: Edgars Kuzmins
Editor: Reinis Spaile
Director of Photography: Jānis Jurkovskis
Costume Design: Dace Bahmane - Krieviņa
Hair & Makeup: Anete Šidlovska
Music/Sound Design: Ozols "Pavasaris"
Writer: Laura Lapiņa
Props Stylist: Kate Krolle
Additional Credits: Account Director: Sanda Ķestere
Additional Credits: Account Manager: Anda Apoga
Additional Credits: Steadicam OP: Artūrs Lūriņš
Additional Credits: Gaffer: Toms Ločmelis
Additional Credits: Color Correction: Max Golomidov
Additional Credits: Desktoper: Emīls Rupais
Additional Credits: Photographer: Filips Šmits
Instagram Tag: Client: @tkspice Creative: @ekuzmins; @magic.b40; Director @reinisspaile; DOP @janisjurkovsky; AD @grundsteina; Producer @lindenbrrr; Costume Design & Stylist @dacebahmane; MUAH @anete_80kid; Color Correction @maxgolomidov_colorist_dp; Models: @linda.verbele; @agatemeikulane; @arlito003; Music @ozmuzika - “Pavasaris”; Copywriter: @magiskarealitate; Account Director @sandakestere; Account Manager: @anda_ap;
Short Synopsis: For many Latvians, the advent of spring, marks the beginning of spring gardening. Campaign for SPICE Shopping Centre mirrored this sentiment: just as our outdoor sanctuaries demand care to flourish, we need to cultivate our gardens of style to bloom.

​​In the film we emphasized the contrasts between nature that awaits its awakening and really bright and blooming outfits. Models were captured gardening in almost meditative state. To encapsulate this visual symphony, we filmed on analogue film with high color saturation. And to truly amplify the atmosphere, we found an auditory counterpart: one of Latvian musician Ozols’ pieces entitled Spring.
AwardsEngine Logo