BERLIN FASHION FILM FESTIVAL 2022 (Best Fashion Film)

IN PARIS - DIVISION - Gucci X Adidas JPG
IN PARIS - DIVISION - Gucci X Adidas MP4 1m:24s

IN PARIS - Gucci X Adidas
DIVISION

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IN PARIS - Gucci X Adidas - DIVISION

Shortlist

Title of Piece: IN PARIS
Brand: Gucci X Adidas
Production Company: DIVISION
Client: Gucci and Adidas
Agency: Highsnobiety
Director: Simon Cahn
Producer(s): Gwendoline Victoria / Clemence Cuvelier / Lola Burelle
Art Director: Oliver Dickson
Creative Director: Dimitri Hekimian / Sian O’flaherty
Editor: Yorgos Lamprinos
Director of Photography: Nicolas Karakatsanis
Production Design: StudioAugmenta
Costume Design: Georgia Pendlebury
Hair & Makeup: Karim Belghiran / Patrick Glatthaar
Music/Sound Design: Clara Deshayes
Casting Director: People-file
Instagram Tag: @division.global @simoncahn @highsnobiety @gucci @adidasoriginals @alessandro_michele
Short Synopsis: Throughout, we wanted to stay faithful to the film’s feeling. We saw this film as a colorful mosaic, incorporating different styles and looks of the 70s. For that sense of fun and beauty, we’ve created a dynamic visual style which moves with the story and the sounds. The look is cinematic and refined, in the spirit of 60’s and 70’s cinema. We also used all the tropes, techniques and camera moves from movie trailers of that era... dolly moves, crash zooms, slow zooms, whip pans, extreme close-ups. The idea being to use this golden-era Hollywood DNA, and place it at the heart of our modern day Parisian playground.
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