BERLIN FASHION FILM FESTIVAL 2022
Best Fashion Film (2022)
BERLIN FASHION FILM FESTIVAL 2022 (Best Fashion Film)
JPG
MP4
2m:44s
URITHI : HEIRLOOM - LilaBare
Akash Chotai
Official Selection
| Title of Piece: | URITHI : HEIRLOOM |
|---|---|
| Brand: | LilaBare |
| Production Company: | Akash Chotai |
| Client: | LilaBare |
| Agency: | Self |
| Director: | Ria Ana Sejpal |
| Producer(s): | Akash Chotai |
| Art Director: | Ria Ana Sejpal |
| Creative Director: | Ria Ana Sejpal |
| Editor: | Akash Chotai |
| Director of Photography: | Ria Ana Sejpal |
| Production Design: | Ria Ana Sejpal |
| Costume Design: | LilaBare |
| Hair & Makeup: | Ria Ana Sejpal |
| Music/Sound Design: | Dylan Sejpal |
| Casting Director: | Ria Ana Sejpal |
| Visual Effects: | Akash Chotai |
| Animation: | Akash Chotai |
| Writer: | Ria Ana Sejpal |
| Props Stylist: | Ria Ana Sejpal |
| Additional Credits: | Abuga Louis Abuga Ondieki, Karen Umuhoza, Irene Achieng |
| Instagram Tag: | @lilabare @riaananas @abu.diyeki @its.karen.__ nyar_malit |
| Short Synopsis: | Urithi is a Swahili word meaning heirloom. LilaBare's namesake collection apparel collection is an ode to fluidity in gender, size & sexuality, appreciating the diversity within each individual. The fashion film explores the emotions and thought process behind creating fashion that does not have societal labels attached to it. It is also embracing that we as human beings are a part of nature, rather than an external entity that we share a planet with. We are one and the same, and this is why at LilaBare, we choose to create fashion this way. The collection is 100% made in the East African region. from farm to finish. LilaBare collaborates in long-term partnerships with artisanal groups, ethical manufacturing units in small batch production. The entire range is made using local regenerative cotton, coconut shell and handcrafted brass. |
