BERLIN FASHION FILM FESTIVAL 2022 (Best Digital Fashion)

ACCIDENTAL CUT - Ideal Place S.L. - Accidental Cutting JPG
ACCIDENTAL CUT - Ideal Place S.L. - Accidental Cutting MP4 3m:08s

ACCIDENTAL CUT - Accidental Cutting
Ideal Place S.L.

ACCIDENTAL CUT - Accidental Cutting - Ideal Place S.L.


Title of Piece: ACCIDENTAL CUT
Brand: Accidental Cutting
Production Company: Ideal Place S.L.
Client: Accidental Cutting
Director: Eva Iszoro
Producer(s): Eva Iszoro- Ideal Place S.L.
Art Director: Eva Iszoro
Creative Director: Eva Iszoro
Editor: Eva Iszoro
Director of Photography: Eva Iszoro
Production Design: Eva Iszoro
Costume Design: Eva Iszoro
Music/Sound Design: Johnny Paradiso
Visual Effects: Eva Iszoro
Animation: Eva Iszoro
Writer: Eva Iszoro
Instagram Tag: @accidentalcutting
Short Synopsis: "ACCIDENTAL CUT" collection for Spring / Summer 2022 emphasizes the origins of the Accidental Cutting experimental pattern method, which bases the creative process on accidental, abstract and random cuts and patterns through which unique and unknown volumes can be built, inexistent until now. This approach represents the distinctive identity of the brand. Not only new ways of volumetric construction are explored, but in general the concept of accidental cuts themselves, establishing a parallelism between any type of incisions, including those that cause injuries and abstract pattern cuts. At the same time, this directly references and reinforces the brand´s image and name. The virtual construction can be considered as a sustainable approach, renouncing physical construction in the prototyping, filming and even commercial presentation of the product. On the other hand, virtuality is explored as a means of creation and communication of unthinkable realities in the physical world, escaping from gravity and opening filming possibilities without resorting to extravagant and expensive means pertaining to the real world. In this sense, fashion becomes art, a virtual sculptural volume in motion. This fil was created for official shedule of London Fashion Week, and it was presented in September 2021 in this international fashion week.
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