BERLIN FASHION FILM FESTIVAL 2022

Worldwide VivoBook2022 - Director's Cut - Asus
C41, Bollywoodproductions

Shortlist

Title of Piece:	Worldwide VivoBook2022 - Director's Cut
Brand:	Asus
Production Company:	C41, Bollywoodproductions
Client:	Asus
Director:	Leone
Producer(s):	Dominique Esmenard, Stéphane Riveron, Beatrice Lebrun, Eva Charpentier, Dorothée Hernandez
Creative Director:	Inga Lavarini
Editor:	Margherita Freyrie
Director of Photography:	Alessandro Ubaldi
Production Design:	Patrizia Gatto
Hair & Makeup:	Alice Fantini
Music/Sound Design:	Smider Agency
Casting Director:	Casting: Alice De Santis
Visual Effects:	Antonio Cottone
Additional Credits:	Photographer: Luca A. Caizzi
Additional Credits:	Stylist: Thais Montessori Brandao
Instagram Tag:	@leonedirector @ubaldi.alessandro @luca.caizzi @bollywoodproductions @C41.eu @ingalavarini @gattareel⁣⁣ @thaismontessoribrandao @alliesmakeu @margheritafreyrie @smideragency @daniel.pallucca
Short Synopsis:	No actors and no influencers - only real Gen Z creators, staging their own stories and creations. Following the success of their first collaboration, Asus, Bollywood, Leone and C41 deliver the new Worldwide VivoBook2022 campaign. In line with films, photos and digital content previously released, Leone's cut portrays the true story of five creative talents, cast from a range of social networks. Worldwide VivoBook2022 represents the second global campaign by C41 for Asus. Shot in Naples (Italy), this is also the second time that the brand has decided to focus on GenZers. The casting was selected entirely via social media, led by C41's casting branch Furia which focuses only on social media and street casting. The key element was authenticity, meaning that the talent needed to be real professional image makers thus becoming the protagonists of their own creations.