BERLIN FASHION FILM FESTIVAL 2022
Best Casting (2022)
BERLIN FASHION FILM FESTIVAL 2022 (Best Casting)


Worldwide VivoBook2022 - Director's Cut - Asus
C41, Bollywoodproductions

Shortlist
Title of Piece: | Worldwide VivoBook2022 - Director's Cut |
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Brand: | Asus |
Production Company: | C41, Bollywoodproductions |
Client: | Asus |
Director: | Leone |
Producer(s): | Dominique Esmenard, Stéphane Riveron, Beatrice Lebrun, Eva Charpentier, Dorothée Hernandez |
Creative Director: | Inga Lavarini |
Editor: | Margherita Freyrie |
Director of Photography: | Alessandro Ubaldi |
Production Design: | Patrizia Gatto |
Hair & Makeup: | Alice Fantini |
Music/Sound Design: | Smider Agency |
Casting Director: | Casting: Alice De Santis |
Visual Effects: | Antonio Cottone |
Additional Credits: | Photographer: Luca A. Caizzi |
Additional Credits: | Stylist: Thais Montessori Brandao |
Instagram Tag: | @leonedirector @ubaldi.alessandro @luca.caizzi @bollywoodproductions @C41.eu @ingalavarini @gattareel @thaismontessoribrandao @alliesmakeu @margheritafreyrie @smideragency @daniel.pallucca |
Short Synopsis: | No actors and no influencers - only real Gen Z creators, staging their own stories and creations. Following the success of their first collaboration, Asus, Bollywood, Leone and C41 deliver the new Worldwide VivoBook2022 campaign. In line with films, photos and digital content previously released, Leone's cut portrays the true story of five creative talents, cast from a range of social networks. Worldwide VivoBook2022 represents the second global campaign by C41 for Asus. Shot in Naples (Italy), this is also the second time that the brand has decided to focus on GenZers. The casting was selected entirely via social media, led by C41's casting branch Furia which focuses only on social media and street casting. The key element was authenticity, meaning that the talent needed to be real professional image makers thus becoming the protagonists of their own creations. |