BERLIN FASHION FILM FESTIVAL 2022 (Best Hair & Make Up)

Ray-Ban - You're On - C41 - Ray-Ban JPG
Ray-Ban - You're On - C41 - Ray-Ban VIMEO 1m:01s

Ray-Ban - You're On - Ray-Ban
C41

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Ray-Ban - You're On - Ray-Ban - C41

Shortlist

Title of Piece: Ray-Ban - You're On
Brand: Ray-Ban
Production Company: C41
Client: Luxottica
Director: Iacopo Carapelli
Producer(s): Barbara Guieu
Creative Director: Elmar De Jong, Marco Flaviani, Alessandro Monestiroli
Editor: Giulia Peruzzotti
Director of Photography: Karim Andreotti
Production Design: Dominique Aizpurua
Hair & Makeup: Jonathan Sanchez
Music/Sound Design: Massive Music
Casting Director: Casting: Giulia Smith
Additional Credits: Stylist: Giulia Revolo
Additional Credits: Post-production: Paola Boioli
Instagram Tag: @c41.eu @iacopocarapelli @karimmmmx @chez_dominique @smitthy @giuliaperuzzotti_editor @massivemusic @daniel.pallucca
Short Synopsis: Ray-Ban - You’re On is the latest global campaign for Ray-Ban directed by Iacopo Carapelli and produced by C41. In line with “You’re On”, the brand’s core message launched in 2020, the campaign encourages us to live in the moment and embrace the most authentic version of ourselves. With Ray-Ban - You’re On, we challenge the perception that as a species we have become static and complacent - happy to follow orders without daring to question them. A tribute to how unique each one of us is, the campaign inspires us to break free, speak up and not be afraid to show our true colours.
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