BERLIN FASHION FILM FESTIVAL 2022
(Best Documentary / Portrait)
Air Max BW - Nike
HALAL
Shortlist
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Title of Piece:
|
Air Max BW |
|
Brand:
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Nike |
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Production Company:
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HALAL |
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Client:
|
Nike SNKRS |
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Director:
|
Elza Jo Tratlehner |
| Producer(s): |
Job Sanders, Niels Visser, Floor Schroeijers, Leontien van Hattem |
| Creative Director: |
Daniel Whiteneck |
| Editor: |
Splash Studios & Camille Boumans |
| Director of Photography: |
Tim Kerbosch |
| Music/Sound Design: |
Massive Music, Jammer, Lazy Ann, Randy Telg, DJ Moortje |
| Additional Credits: |
Marketing Manager SNKRS: Merel Lansink |
| Instagram Tag: |
@elzajo_jo @halal.amsterdam |
| Short Synopsis: |
In this three-part mini-documentary series, we talk about the impact the Air Max BW had on street culture and how city-specific tags made this Nike classic a must-have across Europe. The director follows the origins of the legendary shoe through the eyes of the first original gabber, bubbling, and Grime DJs and producers – unraveling how the Nike Air BW became a symbol of these genres, a vital part of their uniform and an essential expression of identity. A piece of homage to their childhood icon. |
JPEG
VIMEO
4m:47s
