BERLIN FASHION FILM FESTIVAL 2022
(Best Documentary / Portrait)
Air Max BW - Nike
HALAL
Shortlist
Title of Piece:
|
Air Max BW |
Brand:
|
Nike |
Production Company:
|
HALAL |
Client:
|
Nike SNKRS |
Director:
|
Elza Jo Tratlehner |
Producer(s): |
Job Sanders, Niels Visser, Floor Schroeijers, Leontien van Hattem |
Creative Director: |
Daniel Whiteneck |
Editor: |
Splash Studios & Camille Boumans |
Director of Photography: |
Tim Kerbosch |
Music/Sound Design: |
Massive Music, Jammer, Lazy Ann, Randy Telg, DJ Moortje |
Additional Credits: |
Marketing Manager SNKRS: Merel Lansink |
Instagram Tag: |
@elzajo_jo @halal.amsterdam |
Short Synopsis: |
In this three-part mini-documentary series, we talk about the impact the Air Max BW had on street culture and how city-specific tags made this Nike classic a must-have across Europe. The director follows the origins of the legendary shoe through the eyes of the first original gabber, bubbling, and Grime DJs and producers – unraveling how the Nike Air BW became a symbol of these genres, a vital part of their uniform and an essential expression of identity. A piece of homage to their childhood icon. |