BERLIN FASHION FILM FESTIVAL 2022
Best Script / Idea (2022)
BERLIN FASHION FILM FESTIVAL 2022 (Best Script / Idea)
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VIMEO
2m:52s
Would that be too extreme? - Untitlab
Untitlab
Official Selection
| Title of Piece: | Would that be too extreme? |
|---|---|
| Brand: | Untitlab |
| Production Company: | Untitlab |
| Director: | Cai Tian |
| Producer(s): | Cai Tian, Wenhao Chai |
| Art Director: | Cai Tian |
| Editor: | AJie, Cai Tian |
| Director of Photography: | Hanying Wang |
| Costume Design: | Sans Peng, Xi Chen |
| Music/Sound Design: | Oscar B. Morgan |
| Casting Director: | Cai Tian, Wenhao Chai |
| Writer: | Cai Tian |
| Props Stylist: | Cai Tian, Ruilin Li |
| Additional Credits: | Cast: Jone, Olivier, Dalibor |
| Additional Credits: | Colorist: Nai Wu |
| Additional Credits: | Stylist: Cai Tian, Xi Chen |
| Instagram Tag: | @nicolas_tian @untitlab |
| Short Synopsis: | untitlab™ SS22 Campaign "Would that be too extreme?" depicts a text in the form of images: choosing to slide into a state and playing a role while inspecting and making choices in everyday scenes to verify the rationality. “Would that be too extreme?” The characters judge like this inside while getting astonished by their split personality as they mumble to themselves. With absurdity as the very evidence of individual existence, characters begin to wander off and, in this manner, their connections to the outside world start with a sense of security. |
