Make the Cover - Solab - Playboy Fragrances JPG
Make the Cover - Solab - Playboy Fragrances MP4 57s

Make the Cover - Playboy Fragrances

Make the Cover - Playboy Fragrances - Solab


Title of Piece: Make the Cover
Brand: Playboy Fragrances
Production Company: Solab
Client: Playboy Fragrances
Agency: Sid Lee Paris
Director: Nadia Lee Cohen
Producer(s): Nicolas Tiry
Art Director: Ludovic Gontrand
Creative Director: Sylvain Thirache and St├ęphane Soussan
Editor: Adriana Legay
Director of Photography: Arnau Valls Colomer
Production Design: Brittany Porter
Costume Design: Chloe and Chenelle
Hair & Makeup: Sami Knight
Music/Sound Design: Chut! On vous ├ęcoute
Casting Director: Nadia Lee Cohen
Visual Effects: Mathematic (Julie Lagadec and Raimbaut Gaffier)
Writer: Aurore Cremmydas
Props Stylist: Brittany Porter
Short Synopsis: For the launch of its two new signature fragrances Make The Cover for Him and for Her, Playboy Fragrances is capitalizing on the legendary history of Playboy magazine while connecting with the younger generation. The international campaign (print and film), designed by Sid Lee Paris, highlights the brand's heritage by conveying the message that today anyone, any type of beauty can "make the cover. All it takes is "the right attitude", strong self-esteem and lots of confidence. Shot in Los Angeles, the film, directed by Nadia Lee Cohen and produced by Solab, plunges us into the world of Playboy through strong, resolutely retro images in which a typical and heterogeneous cast of celebrities and unknowns flourish, before taking us back to 2020. A film of unbridled creativity and powerful freedom, which bears the singular signature of the British director. The film can currently be seen in Germany and the UK and will be released in 2021 in the USA.
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