BERLIN FASHION FILM FESTIVAL
(BEST COSTUME)
'Profumo di Fiori' - Gucci Bloom
Believe Media
Shortlist
Title of Piece:
|
'Profumo di Fiori' |
Brand:
|
Gucci Bloom |
Production Company:
|
Believe Media |
Client:
|
Gucci |
Director:
|
Floria Sigismondi |
Producer(s): |
Liz Silver |
Art Director: |
Christopher Simmonds |
Creative Director: |
Alesandro Michele |
Editor: |
Jarret Fijal / Bonch |
Director of Photography: |
Nicola Pecorini |
Hair & Makeup: |
Hair: Paul Hanlon, Make-up: Thomas de Kluyver |
Music/Sound Design: |
Music: ‘Fade Into You’ Performed by Mazzy Star Written by Hope Sandoval and David Roback Published by Sand Devil Music and Salley Gardens Publishing (P) 1993 Capitol Records, LLC With kind permission of Universal Music GmbH (Switzerland) |
Visual Effects: |
Eight VFX |
Animation: |
Brothers Quay |
Additional Credits: |
Stylist - Jonathan Kaye |
Additional Credits: |
Audio Post - Lawrence Rothman |
Short Synopsis: |
The new Gucci Bloom campaign opens with Florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent. Award-winning photographer and director Floria Sigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave. Some scenes take inspiration from the popular French musical film ‘Peau d'Âne,’ directed by Jacques Demy. The stop motion flower sequences in the campaign are animated by the Brothers Quay. |