BERLIN FASHION FILM FESTIVAL (BEST ART DIRECTION)

Embodiment - Fullscream - Barbara Bologna JPG
Embodiment - Fullscream - Barbara Bologna VIMEO 14m:59s

Embodiment - Barbara Bologna
Fullscream

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Embodiment - Barbara Bologna - Fullscream

Shortlist

Title of Piece: Embodiment
Brand: Barbara Bologna
Production Company: Fullscream
Client: Barbara Bologna
Agency: Fullscream
Director: Ced Pakusevskij
Producer(s): Sara Barbara
Art Director: Elisabetta Giovi
Creative Director: Ced Pakusevskij
Editor: Ced Pakusevskij
Director of Photography: Marco De Pasquale
Production Design: Fullscream studio
Costume Design: Francesco Casarotto
Hair & Makeup: Ania Melnikova - Lorenzo Zavatta - Chiara Vitulo
Music/Sound Design: Sizzer
Casting Director: Andrea Ternell
Visual Effects: Fullscream studio
Writer: Ced Pakusevskij
Props Stylist: Alessio Valle
Additional Credits: Jette Loona Hermanis as “the Agent”
Additional Credits: Martino Ribeiro as “The Prophet Kid”
Additional Credits: Toni Pandolfo as “The Corporation”
Short Synopsis: The story is placed in the near future when artificial intelligence has reached singularity, and human lives become infinite, so nobody really dies.
Jette, the protagonist, is working for the Corporation as an Eraser Agent.
In the future, people ensure their bodies and data so they can be reincarnated. They are given a choice to erase themselves, and by doing so, the algorithm will not be able to reconstruct them and make their next instance, so they will not have to live their life again.
Jette is erasing them, and she is doing her job with passion. She really believes that she is freeing their souls like the ancient civilizations did when they burned their members and let them sail on the river.
The film is built with temporal flashbacks and a non-linear narrative in which real and virtual worlds intertwine, alternating scenes in which “the Agent” remembers the moment she was interviewed by the Corporation to get the job, to moments when she meets with the characters who she and her power deliberately seduce.
At some point, she understands that she could also be caught in the reincarnation loop, and then she meets her deeper meaning. She starts questioning if their clients were really alive and what kind of life and purpose she is fulfilling.