BERLIN FASHION FILM FESTIVAL (BEST DIRECTION)

You Decide - Ace & Tate // Home Try-On (Spec) - BigVisions - Spec Spot for Ace & Tate JPG
You Decide - Ace & Tate // Home Try-On (Spec) - BigVisions - Spec Spot for Ace & Tate VIMEO 1m:31s

You Decide - Ace & Tate // Home Try-On (Spec) - Spec Spot for Ace & Tate
BigVisions

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You Decide - Ace & Tate // Home Try-On (Spec) - Spec Spot for Ace & Tate - BigVisions

Shortlist

Title of Piece: You Decide - Ace & Tate // Home Try-On (Spec)
Brand: Spec Spot for Ace & Tate
Production Company: BigVisions
Director: Anja Giele
Emerging: 1
Producer(s): Julius Wieler, Eline Weßkamp, Anja Giele
Art Director: Anja Giele
Editor: Joscha Nivergall
Director of Photography: Jan Fabi
Production Design: Anja Giele, Sophie Rohm, Raina Todoroff
Costume Design: Madeleine Kropp
Hair & Makeup: Vera Kröninger
Music/Sound Design: Composer: Alexander Wolf David / SD: Marco Dahl
Visual Effects: Hermina Maxaieie
Writer: Anja Giele
Additional Credits: Color Grading : Delfina Mayer
Additional Credits: Gaffer: Sascha Muschke
Additional Credits: Singer: Tom Appel
Additional Credits: Model: Tatiana Chudnovskaia
Short Synopsis: Who am I? And who do I actually aspire to be? Do I feel comfortable with the person that I am right now? Timeless questions.
The ad is about a young woman, who, in the midst of quarantine, is struggling to find her style and identity. The different glasses/frames stand for different styles and personality traits. She tries all of them out, because she has the freedom of choice, thanks to the „Home Try-On”- option from ace&tate eyewear.