BERLIN FASHION FILM FESTIVAL
BEST ART DIRECTION (2021)
BERLIN FASHION FILM FESTIVAL (BEST ART DIRECTION)

РЕЛИГИЯ - Adidas
Pitch Production
Shortlist
Title of Piece: | РЕЛИГИЯ |
---|---|
Brand: | Adidas |
Production Company: | Pitch Production |
Director: | Célestin Soum |
Emerging: | 1 |
Producer(s): | Guillaume Durand |
Art Director: | Célestin Soum |
Director of Photography: | Pierre Brunet |
Music/Sound Design: | Pierre Michelet |
Short Synopsis: | This short 45 sec video is to promote the adidas brand by associating it with an occult religion through a character who recruits faithful. This character and inspired by the Mad Max and Bruning Man style, dressed in leather and metal, like a knight of the apocalypse, he rides his bike at nightfall. On the other hand the heretics who are 5 young people who represent the vices of our society and human deviance, wearing gold jewels, very showy clothes, totally improbable styles, having a strong cult of personality towards themselves. They will cross the path of the preacher who will put them back on the right path. |