BERLIN FASHION FILM FESTIVAL
(BEST CASTING)
Men in Progress - Jules
HAMLET
Shortlist
|
Title of Piece:
|
Men in Progress |
|
Brand:
|
Jules |
|
Production Company:
|
HAMLET |
|
Client:
|
Jules |
|
Agency:
|
Air Brussels |
|
Director:
|
Julien & Quentin |
|
Emerging:
|
0 |
| Producer(s): |
Jason Felstead / Ruben Goots (exec. prod.) Thomas Landeloos (prod.) |
| Art Director: |
Air Creative Council |
| Creative Director: |
Air Creative Council |
| Editor: |
Marie-Réglisse Monsimier |
| Director of Photography: |
Benjamin Todd |
| Production Design: |
Benedict Van Acker / Robbe Nuyttens |
| Costume Design: |
Lisa Lapauw |
| Hair & Makeup: |
Sarah Roman |
| Music/Sound Design: |
Quentin Garabedian (music) Sonhouse, Brussels (sound design) |
| Casting Director: |
Oimundo - Celine De Waele |
| Visual Effects: |
Divide, Ghent |
| Props Stylist: |
Michael Lefevere |
| Short Synopsis: |
‘Men in Progress’, a humorous, fast moving, high energy TV spot which for menswear brand Jules, aims to detoxify the stereotype of masculinity and diversify the vision of the modern man with an optimistic intonation and addresses some of the outdated alpha-male interpretations of what it means to be a man. Tall, strong, sensitive, paternal, decisive, stylish, fearless and brave versus subtle, emotional, houseproud, tentative, modest, patient and confident: the new rebooted approach to masculinity. |
JPG
MP4
1m:19s
