EXPERIENTIAL
Best Music Video / Performance (2024)
EXPERIENTIAL (Best Music Video / Performance)


A3LA
Floathouse Studio

Shortlist
Title of Piece: | A3LA |
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Production Company: | Floathouse Studio |
Client: | WhoMadeWho |
Agency: | Effect Talent Management |
Model(s): | Artyom Kim, Lana Hackbarth, Milena Medvedeva, Bryan Kaime Lomuria, Falé Neubert, Calla Horan, Kwame Loebach, Moemen Eryani |
Director: | Thomas Kuhn |
Producer(s): | Leonhard Klein |
Editor: | Thomas Kuhn |
Director of Photography: | Johannes Gnida |
Art Director: | Arman Motlagh |
Creative Director: | Leah Lavinia |
Costume Design: | Leah Lavinia |
Hair & Makeup: | Leonie von Stotzingen |
Music/Sound Design: | WhoMadeWho |
Writer: | Thomas Kuhn & Leah Lavinia |
Additional Credits: | 1st AD: Leah Lavinia |
Additional Credits: | Unit Manager: Vanessa Rinösl |
Additional Credits: | Production Assistant: Radha Marius Le Prince |
Additional Credits: | 1st AC: Kim Lucinde Dicke |
Additional Credits: | Choreography: Maria O’Herce |
Additional Credits: | Grip: Sandro Manuel Baldoceda Böhme |
Additional Credits: | Gaffer: Gustav Echterhoff, Luis Zappe |
Additional Credits: | Colorist: Johannes Gnida |
Instagram Tag: | @thomaskuhn @leahhlavinia @jognida @leonhard_klein @floathouse.studio |
Short Synopsis: | A3la by WhoMadeWho is the 7th part of a 12-part music film centered around the feeling of community and shared experiences of a group of young people as they leave behind the familiarity of their pasts and venture into the unknown. In A3la, the collaborative painting on the dress becomes a physical manifestation of the group's healing process. It’s not just about creating art—it’s an expression of shared responsibility, where everyone contributes to a collective outcome. The action of painting on one person symbolizes the rebuilding of trust, as everyone is literally and emotionally "drawing" on each other to create something new. |