EXPERIENTIAL (Best Music Video / Performance)

A3LA - Floathouse Studio - JPG
A3LA - Floathouse Studio - MP4 3m:56s

A3LA
Floathouse Studio

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A3LA - - Floathouse Studio

Shortlist

Title of Piece: A3LA
Production Company: Floathouse Studio
Client: WhoMadeWho
Agency: Effect Talent Management
Model(s): Artyom Kim, Lana Hackbarth, Milena Medvedeva, Bryan Kaime Lomuria, Falé Neubert, Calla Horan, Kwame Loebach, Moemen Eryani
Director: Thomas Kuhn
Producer(s): Leonhard Klein
Editor: Thomas Kuhn
Director of Photography: Johannes Gnida
Art Director: Arman Motlagh
Creative Director: Leah Lavinia
Costume Design: Leah Lavinia
Hair & Makeup: Leonie von Stotzingen
Music/Sound Design: WhoMadeWho
Writer: Thomas Kuhn & Leah Lavinia
Additional Credits: 1st AD: Leah Lavinia
Additional Credits: Unit Manager: Vanessa Rinösl
Additional Credits: Production Assistant: Radha Marius Le Prince
Additional Credits: 1st AC: Kim Lucinde Dicke
Additional Credits: Choreography: Maria O’Herce
Additional Credits: Grip: Sandro Manuel Baldoceda Böhme
Additional Credits: Gaffer: Gustav Echterhoff, Luis Zappe
Additional Credits: Colorist: Johannes Gnida
Instagram Tag: @thomaskuhn @leahhlavinia @jognida @leonhard_klein @floathouse.studio
Short Synopsis: A3la by WhoMadeWho is the 7th part of a 12-part music film centered around the feeling of community and shared experiences of a group of young people as they leave behind the familiarity of their pasts and venture into the unknown.

In A3la, the collaborative painting on the dress becomes a physical manifestation of the group's healing process. It’s not just about creating art—it’s an expression of shared responsibility, where everyone contributes to a collective outcome. The action of painting on one person symbolizes the rebuilding of trust, as everyone is literally and emotionally "drawing" on each other to create something new.
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