CRAFT
(Best Script / Storytelling)
ATTENTION SPAM - Gant
Bell & Light, Fresh Produce, Iconoclast
Shortlist
Title of Piece:
|
ATTENTION SPAM |
Brand:
|
Gant |
Production Company:
|
Bell & Light, Fresh Produce, Iconoclast |
Client:
|
Gant |
Agency:
|
in house |
Model(s):
|
Matt Dillon, Tony Özkan, Eleonore Jeanne, Infinity Song (Angel, Thalia “Momo”, Israel, Abraham), Throwing Fits (Lawrence Schlossmann, James Harris), Rene Ojeda Rodriguez |
Director: |
Matthew Frost |
Producer(s): |
Rob Andersohn, Izzy Cohan |
Editor: |
Nathan Rogers @ Cabin |
Director of Photography: |
Ben Carey |
Production Design: |
Hans Maharawal |
Costume Design: |
Zara Zachrisson |
Hair & Makeup: |
Dylan Chavles (Hair) & Dan Duran (Make-up) |
Music/Sound Design: |
Ellis McGourlay @ 750mph Ltd for Sound Mix & Music by Universal Music |
Visual Effects: |
Benjamin Pokorny |
Writer: |
Matthew Frost |
Additional Credits: |
Titles - Maximilian Holden Perchik |
Additional Credits: |
Color - Sam Howells @Ethos |
Additional Credits: |
Music/Sound Design: Infinity Song “Metamorphosis” Universal Music 2024 © Ellis McGourlay @ 750mph Ltd. |
Instagram Tag: |
@_matthew_frost_ @bennncareyyy @infinitysong @tonyozkan @eleonore.leojeanne @throwingfits @fres_hproduce @gant @saraboork @bellandlight @iconoclast.tv #MattDillon |
Short Synopsis: |
ATTENTION SPAM, written and directed by Matthew Frost for Gant and starring Matt Dillon, is a witty short film that humorously pokes fun the constant marketing distractions that populate our feeds. The film showcases Dillon, as himself, navigating a series of increasingly absurd interruptions, highlighting how difficult it is to stay present in a world filled with constant notifications and increasingly algorithmically conceived digital noise. With Frost's signature blend of humor and satire, it offers a playful take on how our attention spans have been hijacked by technology. |