LUXURY
Wine & Spirits (2024)
LUXURY (Wine & Spirits)
JPG
MOV
46s
Make It Count - Jack Daniels
Eleanor
Winner
| Title of Piece: | Make It Count |
|---|---|
| Brand: | Jack Daniels |
| Production Company: | Eleanor |
| Client: | Iris |
| Agency: | Iris |
| Director: | Chris Chuky |
| Producer(s): | Hannah Lawrence, Tony Longe, Sophie Gold (EP) |
| Editor: | Lauzza |
| Director of Photography: | Ethan Lodge |
| Art Director: | Joe Munro |
| Creative Director: | Jan Pruijser |
| Music/Sound Design: | Lostboy |
| Instagram Tag: | @chris.chuky @eleanor.films @jackdaniels_uk @irisworldwide |
| Short Synopsis: | Within the retro world of the Barbican laundrette, Wesley Joseph washes the first-ever redesign of Jack Daniels’ iconic logo tee. Within this unique interview, Joseph explores his creative process, the relationship between life and art, and the vision behind his “Natural Daydream” label. The film concludes with Joseph signing the laundry machine, a nod to the shirt’s Wesley Joseph signature. |
