CRAFT (Best Direction)

Echos Of Me (Directors Cut) - AprilMay Productions - Mercedes Benz JPG
Echos Of Me (Directors Cut) - AprilMay Productions - Mercedes Benz MOV 36s

Echos Of Me (Directors Cut) - Mercedes Benz
AprilMay Productions

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Echos Of Me (Directors Cut) - Mercedes Benz - AprilMay Productions

Contender

Title of Piece: Echos Of Me (Directors Cut)
Brand: Mercedes Benz
Production Company: AprilMay Productions
Client: Mercedes Benz
Agency: Antoni
Model(s): Minsoo, Oulimata, Femke
Modelling Agency: PLATFORM AGENCY, MODELWERK, INNDEED
Director: Stini Roehrs
Producer(s): Negin Ghanizadeh, Nadine Engel, Elena Winterer
Editor: Lukas hertlein
Director of Photography: Stini Roehrs
Art Director: Jan Steinke
Creative Director: Arnt Christmann, Christian Kies
Costume Design: Niki Pauls
Hair & Makeup: Rabea Richwien, Gregor Makris, Paloma Brytscha
Casting Director: Affa Osman
Visual Effects: Lukas Hertlein
Animation: Lukas Hertlein
Additional Credits: Colorist: Stephan King
Instagram Tag: @stiniroehrs @antoniberlin @aprilmayproductions
Short Synopsis: The Echoes Of Me campaign showcases the elegance and evolution of the new Mercedes Benz E-Class, emphasizing the connection between the car and its driver. The tagline, "Evolves with Every Heartbeat. Evolves with You," captures the car’s adaptive design and advanced technology that resonate with the user's desires and lifestyle.
The visuals are powered by AI-driven innovation, blending still images into fluid motion through morphing and interpolation. This creative technique results in seamless transitions and a dynamic flow that highlights the car's sleek design and responsiveness. This campaign merges cutting-edge technology, expertise in AI and motion compositions with sophisticated style, reflecting the future of luxury driving.
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