CRAFT
Best Art Direction (2024)
CRAFT (Best Art Direction)
JPG
MP4
45s
Versace Jeans Couture - Versace Jeans Couture
Zalando
Shortlist
Title of Piece: | Versace Jeans Couture |
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Brand: | Versace Jeans Couture |
Production Company: | Zalando |
Client: | Salvatore Delle Femmine, Gianmarco Tani |
Agency: | Zalando |
Model(s): | Martina Nermin de Pretto |
Director: | Stini Roehrs |
Producer(s): | Joe Timbs |
Editor: | Nik Kohler |
Director of Photography: | Moritz Matlik |
Art Director: | Margo Maro |
Creative Director: | Meredith Bucher |
Costume Design: | Saskia Schmidt |
Music/Sound Design: | Nik Kohler |
Animation: | Evelina Astrom |
Instagram Tag: | @stiniroehrs @versacejeanscouture @nikkohler @joetimbs @sovradosaggio |
Short Synopsis: | High Fashion Meets Streetwear: A Story of Movement In this film, high fashion collides with streetwear, creating a visual narrative where style meets movement. At the intersection of fashion and physicality, the film explores the synergy between the human form and fashion through dynamic choreography, capturing the essence of boundless energy and fluidity. Raw, honest camerawork forms the heart of our concept. The cinematography strikes a balance between sophistication and spontaneity, celebrating both the joy of freedom and the boldness of individuality. The campaign pulses with life, featuring powerful poses, electrifying movements, and striking portraits that come together in a visual symphony. |