LUXURY (Perfume & Cosmetics)

Memory Experiment - SPOA STUDIO - Maison Margiela Fragrances JPG
Memory Experiment - SPOA STUDIO - Maison Margiela Fragrances MP4 2m:40s

Memory Experiment - Maison Margiela Fragrances
SPOA STUDIO

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Memory Experiment - Maison Margiela Fragrances - SPOA STUDIO

Shortlist

Title of Piece: Memory Experiment
Brand: Maison Margiela Fragrances
Production Company: SPOA STUDIO
Model(s): Alex Consani, Cici Xiang, Tanner Reese, Serena Motola, Jordan Hames
Director: Gabriel Popoff
Producer(s): Emma Bron
Editor: Celeste Pigeau
Director of Photography: Raphaël Bourdin
Art Director: Gabriel Popoff
Creative Director: Jean-Noël Frézal
Production Design: Camille Blot
Hair & Makeup: Ludivine François & Barthélémy Joris
Music/Sound Design: Bon Enfant Production
Additional Credits: Line Producer : Andrea Jouannet
Additional Credits: Color Grader : Nadia Khairat
Additional Credits: CEO Agency : Orel Simon
Additional Credits: Production manager : Théo Dikoumé
Additional Credits: Art director assistant : Julie de Haldat du Lys
Instagram Tag: @spoastudio @spoagency @gabpopoff @raphbourdin @emmabrn @andrea_jouannet @bonenfantproduction @celeste.pigeau @nadia.khairat @jnofrezal @orelsimonspoa @curatr.paris @theo_dikoume
Short Synopsis: New campaign for Maison Margiela Fragrances, the films revolve around the concept of the conscious/subconscious and the experience evoked by fragrances. The characters in each film find themselves in a timeless universe, the immaculate white Margiela Lab, and are then swept into the whirlwind of the subconscious after spraying on the perfume. This dreamlike experience is filmed on 35mm film to bring out all the power and uniqueness of the images and the concept.
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