CRAFT
Best Direction (2024)
CRAFT (Best Direction)
JPG
MP4
59s
LANCÔME - IDÔLE - LANCÔME
Phantasm
Shortlist
Title of Piece: | LANCÔME - IDÔLE |
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Brand: | LANCÔME |
Production Company: | Phantasm |
Client: | Lancôme |
Agency: | Publicis Luxe |
Director: | Moussallem |
Producer(s): | Gary Farkas, Noé Baruchel Dominati |
Editor: | Sam Rice-Edward, Jon Echeveste |
Director of Photography: | Benoit Debie |
Creative Director: | Marie-Eve Schoettl, David Soussan |
Hair & Makeup: | Sheika Daley, Antoinette Hill |
Music/Sound Design: | String & Tins |
Visual Effects: | James Allen, Damien Canameras |
Additional Credits: | Post-Production: THE MILL |
Additional Credits: | Talents: Zendaya, Magali Falkowski, Dandara Queiroz, Minjee Uyanga |
Instagram Tag: | @phantasm.tv @jessymoussallem @publicisluxe @benoitdebie |
Short Synopsis: | This film combines power, poetry and realism, it leaves plenty of room for emotions, with the allure of Lancôme, the emblematic reference of French elegance. The voice over of Zendaya emphasize on the real intimacy of the campaign with the depth and positive warm of her ton, making the viewers want to follow her. The director Jessy Moussalem, puts a light on contemporary heroines moving together in the same direction, reinforcing the group spirit. We want to follow these solar women as they ride forth to conquer, because women know that everything is possible when they are together. |