LIFESTYLE (Best Retail / E-Commerce)

Shelter - 21Sun Productions Brazil - Meiota JPEG
Shelter - 21Sun Productions Brazil - Meiota VIMEO 1m:55s

Shelter - Meiota
21Sun Productions Brazil

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Shelter - Meiota - 21Sun Productions Brazil

Shortlist

Title of Piece: Shelter
Brand: Meiota
Production Company: 21Sun Productions Brazil
Client: Meiota
Director: Bruna Sozzi
Producer(s): Giulia Muller, Dudu Schmidt, Gabriela Assunção
Editor: João Sucupira
Director of Photography: Felipe Franco
Art Director: Yasmin Waksman
Creative Director: Yasmin Waksman, Isadora Villarim
Production Design: Yasmin Waksman
Costume Design: Isadora Villarim
Hair & Makeup: Cidoca Nogueira
Music/Sound Design: Nepal, João Sucupira
Additional Credits: Lab/ Scan: Digital Orchard
Additional Credits: Still Photographer: Gleeson Paulino
Instagram Tag: @brunasozzi @yasminpw @isavillarim #Shelter
Short Synopsis: Refúgio (Shelter) is a film made for a merging a fashion brand of carnival clothes, launching its second collection inspired by another traditional Brazilian date: São João.

One of the hallmarks of the Festa de São João are the the bonfires on starry nights, which symbolize the fire of São João, the typical foods, mostly corn based foods, and the country style.
São João sympathies are very common traditions of popular religiosity. One of them involves Saint Anthony, the matchmaker saint, so every celebration party has a love mail, where people declare their love to each other with love notes; the kissing booth, where one person acts as cupid between two parts.
And finally a wedding.

The whole concept of the video, art direction and props, costume design, hair and makeup, acting, photography direction, was inspired by this Brazilian tradition.
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