LIFESTYLE
Best Retail / E-Commerce (2024)
LIFESTYLE (Best Retail / E-Commerce)
JPEG
VIMEO
1m:55s
Shelter - Meiota
21Sun Productions Brazil
Shortlist
Title of Piece: | Shelter |
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Brand: | Meiota |
Production Company: | 21Sun Productions Brazil |
Client: | Meiota |
Director: | Bruna Sozzi |
Producer(s): | Giulia Muller, Dudu Schmidt, Gabriela Assunção |
Editor: | João Sucupira |
Director of Photography: | Felipe Franco |
Art Director: | Yasmin Waksman |
Creative Director: | Yasmin Waksman, Isadora Villarim |
Production Design: | Yasmin Waksman |
Costume Design: | Isadora Villarim |
Hair & Makeup: | Cidoca Nogueira |
Music/Sound Design: | Nepal, João Sucupira |
Additional Credits: | Lab/ Scan: Digital Orchard |
Additional Credits: | Still Photographer: Gleeson Paulino |
Instagram Tag: | @brunasozzi @yasminpw @isavillarim #Shelter |
Short Synopsis: | Refúgio (Shelter) is a film made for a merging a fashion brand of carnival clothes, launching its second collection inspired by another traditional Brazilian date: São João. One of the hallmarks of the Festa de São João are the the bonfires on starry nights, which symbolize the fire of São João, the typical foods, mostly corn based foods, and the country style. São João sympathies are very common traditions of popular religiosity. One of them involves Saint Anthony, the matchmaker saint, so every celebration party has a love mail, where people declare their love to each other with love notes; the kissing booth, where one person acts as cupid between two parts. And finally a wedding. The whole concept of the video, art direction and props, costume design, hair and makeup, acting, photography direction, was inspired by this Brazilian tradition. |