EXPERIENTIAL
Best Experimental (2024)
EXPERIENTIAL (Best Experimental)
JPG
VIMEO
1m:06s
Heroes and Icons - Alpha Industries
Provoke
Contender
Title of Piece: | Heroes and Icons |
---|---|
Brand: | Alpha Industries |
Production Company: | Provoke |
Client: | Alpha Industries |
Agency: | Provoke |
Director: | Poria Asghari |
Producer(s): | Isabella von Ende, Omid Farzami |
Editor: | Poria Asghari, Robin van Geemen |
Director of Photography: | Daan Huttinga |
Creative Director: | Poria Asghari |
Costume Design: | Kate Housh |
Hair & Makeup: | Dewi Houthoff, Charlotte van Beusekom |
Music/Sound Design: | Arcan Yildiz, Archie Presley |
Casting Director: | Bruno Sitton |
Visual Effects: | Poria Asghari, Ruben Coers |
Writer: | Poria Asghari |
Instagram Tag: | @pourxtoi @provokelabs @daanhuttinga @omidfarzami_ @katehoush @isabellamve |
Short Synopsis: | In this experimental film we (literally) travel through time visiting iconic use cases of the bomber jacket. It starts with 80s Germany during the fall of the wall, where this fashion piece was embraced by counter- and punk culture. Subsequently we fast forward to London during millenium year where you would see the jacket in grime and uk rave culture. Lastly, we visit 2024 Paris where the bomber jacket has become a canvas and embraced globally by the fashion world. The bomber jacket is an iconic piece of fashion through time that everyone knows. The heritage brand (1958), Alpha Industries that is the originator of the bomber jacket , has decided to pay homage to its role in culture and create a brandfilm introducing a new creative direction that sets the tone forward. |