CRAFT

The Broken Hearts Club - Pineapples Don't Have Sleeves
Pineapples House

Contender

Title of Piece:	The Broken Hearts Club
Brand:	Pineapples Don't Have Sleeves
Production Company:	Pineapples House
Client:	Pineapples Don't Have Sleeves
Agency:	Pineapples House
Director:	Angélica Salazar
Producer(s):	Manuela Escobar
Editor:	Felipe Bedoya
Director of Photography:	Felipe Bedoya
Art Director:	Johanna Nodier
Creative Director:	Johanna Nodier
Costume Design:	Johanna Nodier
Hair & Makeup:	Sofia Escobar
Music/Sound Design:	Felipe Bedoya
Casting Director:	Johanna Nodier
Writer:	Angélica Salazar, Johanna Nodier
Additional Credits:	Main Cast: Nicole Glennon, Matthew Duque, Johanna Nodier, Ana María Garzón, Natalia Mendoza, Patricia Delgadillo.
Additional Credits:	Camera assistant: Carlos Ruiz
Additional Credits:	Gaffer: Federico Gaviria
Additional Credits:	Grip: David Casas
Instagram Tag:	#BrokenHeartsClub @pdhs_official @Angelica_salazar3 @johannanodier @nicoleglennon
Short Synopsis:	The story begins with a young woman walking into a store with a handwritten note. She approaches the store owner and hands over the note, telling her heartbreak story. Understanding the message immediately, the owner nods at her and guides her to a hidden area at the back. In this dark space, the woman finds an unexpected sanctuary for emotional release. There, she finds other women engaging in different activities designed to vent their frustrations. One woman is punching a punching bag while her friend supports her, and another is smashing a wedding cake. Encouraged by them, she starts hitting a piñata transforming her pain into empowerment. After spending time in this place, the woman returns with a renewed sense of self and is welcomed to the club by the store owner. She leaves with a beautifully wrapped package—a piece from the new collection, symbolizing her journey.