LIFESTYLE

AW24-SS25 DNA Campaign - Jack & Jones & JJXX
Jack & Jones Media

Shortlist

Title of Piece:	AW24-SS25 DNA Campaign
Brand:	Jack & Jones & JJXX
Production Company:	Jack & Jones Media
Client:	Jack & Jones
Director:	Jakob Isaksen
Producer(s):	Yasmin Beck Jibril, Bastian Illemann
Editor:	Jakob Isaksen
Director of Photography:	Jakob Isaksen
Art Director:	Britt Bruun Petersen
Creative Director:	Rasmus Linaa & Jesper Karmark
Costume Design:	Troels Smith
Hair & Makeup:	Anna Bollerup
Music/Sound Design:	Sam Hodgkins
Casting Director:	Troels Smith
Additional Credits:	1st AC - Nikolai Højland
Instagram Tag:	@isaksenjakob #JJDNA
Short Synopsis:	We proudly showcase the essence of our brand through a captivating visual narrative. Embracing our core values of social inclusivity and togetherness, dedication to craftsmanship and intricate details, and a raw, energy-infused feel-good vibe, our film is a celebration of individuality and collective empowerment. Through a series of powerful portraits, both singular and in groups, our film captures raw emotion and unfiltered strength. Each frame pulsates with a dynamic energy, resonating with the diverse types of Jack & Jones clothing. From intimate close-ups to sweeping group shots, every image exudes a sense of unity and resilience. The sound design is explosive and captivating made for big sound systems. You can feel the films vibe only by listening. As the subjects command attention with their bold looks and empowering poses, the film becomes a testament to the beauty of self-expression and the strength found in embracing one's true self.