BERLIN FASHION FILM FESTIVAL 2023

The Unwearable Collection - Boehringer Ingelheim
Dalmatian Cow

Official Selection

Title of Piece:	The Unwearable Collection
Brand:	Boehringer Ingelheim
Production Company:	Dalmatian Cow
Client:	Boehringer Ingelheim
Agency:	Area 23HC
Director:	Jean Paulo Lasmar
Producer(s):	Christina Jobe
Art Director:	Nancy Rodriguez, Annette Palmar , Paula Almeida
Creative Director:	David Traini, Thiago Fernandes, Widerson Souza
Editor:	Jean Paulo Lasmar, Fernando Oliveira
Director of Photography:	Bryan Mendoza
Production Design:	Kelsey Hannah Walsh
Costume Design:	Bree Perry
Hair & Makeup:	Meagan Coyle
Music/Sound Design:	Henrique Tanji
Writer:	Jean Paulo Lasmar, Thiago Fernandes
Instagram Tag:	@DalmatianCow @JeanPauloLasmar
Short Synopsis:	Generalized Pustular Psoriasis (GPP) is a rare skin condition, but it’s potentially deadly. Because it’s so rare, Dermatologists are not used to managing it. This leaves GPP patients feeling completely misunderstood and left behind, and that adds an emotional toll to their already severe physical symptoms. Boehringer Ingelheim partnered with internationally renowned fashion designer Bart Hess, whose work includes designs for Lady Gaga, to teach Dermatologists about the devastating nature of GPP. The Unwearable Collection, a fashion collection inspired by real patients’ experiences with the disease. The end result is a stunning clothing line no one would dare to wear, but those with GPP have no choice.