BERLIN FASHION FILM FESTIVAL 2023
BEST DIRECTION (2023)
BERLIN FASHION FILM FESTIVAL 2023 (BEST DIRECTION)
JPG
MOV
5m:40s
MAYDAY - NIKE X NEREIDISTUDIO
NEREIDISTUDIO
Shortlist
| Title of Piece: | MAYDAY |
|---|---|
| Brand: | NIKE X NEREIDISTUDIO |
| Production Company: | NEREIDISTUDIO |
| Client: | NIKE |
| Director: | GIUSEPPE CAPONIO - ANDREA PENDOLA |
| Producer(s): | STEFANIA MOSCA - ROSARIA IANNICELLI - ELEONORA PEZZONI - BENEDETTA MERLINI |
| Art Director: | GIUSEPPE CAPONIO - ANDREA PENDOLA |
| Creative Director: | GIUSEPPE CAPONIO - ANDREA PENDOLA |
| Editor: | GIORGIA LOLIVA |
| Director of Photography: | CIRO DI NICCOLO |
| Costume Design: | EMANUELE VASCOTTO |
| Hair & Makeup: | EMANUELE VASCOTTO |
| Music/Sound Design: | ROCCO MISURACA |
| Casting Director: | EMANUELE VASCOTTO |
| Visual Effects: | GIORGIA LOLIVA |
| Writer: | GIUSEPPE CAPONIO - ANDREA PENDOLA |
| Props Stylist: | ANNAPAOLA LOLIVA |
| Additional Credits: | DIT/COLORIST: ALEXANDER COPPOLA |
| Additional Credits: | FOCUS PULLER: ALERTO BRAGA |
| Additional Credits: | Choreographer: TOMMASO CAVALCANTI |
| Additional Credits: | ASSISTANT DIRECTOR: SUSANNA MOSCA |
| Additional Credits: | Toolmaker: Dimitri Bulatov |
| Instagram Tag: | @giuseppecaponio_ @andrea_pendola @nereidistudio |
| Short Synopsis: | MANIFESTO: Communicate to connect dimensions. We are strengthening ourselves as individuals in the "society," expressing cultures and their meanings. The message and its transmission are what make us alive. Cultivate, starting from doubt, because cultivating emancipates us from subservice. By cultivating we have taken care of the message, to spread and propagate it. Investigating the past, we work on the future, blending the concepts of cultivation and communication and merging them into a single device. The "parable" is a medium, a tool to spread, to reflect. A parable connects people; it transmits and receives information, joining the dots. It educates the consumer and involves the viewer through multiple languages, breaking the wall between you and us, between the reproduction of the video and the actual act performed. The fear of looking and listening makes us isolated individuals, while when we will listen to sounds and observe images, starting from the beginning again, deliberately become orphans of a past, initiating a renewal of acceptance. We are the parabolic motion, and you as the image and antennas. A satellite and a message just waiting for your ears and eyes. We will send a "signal", with the certainty that this time, however, it will be received. The parables unite, elaborate, and then divulge. |
