BERLIN FASHION FILM FESTIVAL 2023
BEST FASHION FILM (2023)
BERLIN FASHION FILM FESTIVAL 2023 (BEST FASHION FILM)
JPG
VIMEO
1m:11s
Dance into confidence - Better me
arc1801
Official Selection
| Title of Piece: | Dance into confidence |
|---|---|
| Brand: | Better me |
| Production Company: | arc1801 |
| Client: | Better me |
| Director: | Nata Ivanova @nataliaivanovaaaa |
| Producer(s): | Anna Bondarenko @ane4kb |
| Editor: | Mykyta Bereg @oveay |
| Director of Photography: | Nikita Khatsarevich @khatsarevich |
| Production Design: | Gena Tumelevich @genadzi_tumelevich |
| Music/Sound Design: | Music Koloah @koloah / SFX @massivemusic |
| Casting Director: | Masha Kruk @msh.kruk |
| Visual Effects: | Danil Ulanov @danillk_0 |
| Instagram Tag: | director @nataliaivanovaaaa producer @ane4kb @bettermestore |
| Short Synopsis: | “Dance into Confidence” is a video campaign for the brand Better Me that celebrates Vogue culture as a transformative vehicle for self-confidence. From the very beginning, our team was inspired by the immense impact Vogue culture has had on individuals around the world, empowering them to embrace their unique identities and express themselves with utmost confidence. Insecurities are all too common to confirm this fact — 6 in 7 people worldwide are plagued by feelings of self-doubt. We meticulously curated the visual aesthetics to amplify the message of self-assurance and empowerment. Bold colors, striking lighting, and dynamic camera movements all contributed to the vibrant atmosphere of the video, accentuating the strength and grace of the dancers. Throughout the video, we showcase individuals who have found their strength and authenticity through Vogue.It was very important for us to find people who are part of the Vogue community.I am very glad that representatives of the Vogue community located in Poland took part in our project. Not only were they important characters in our video, but they helped us immerse ourselves in the culture and history of Vogue. I am incredibly proud of the entire team's dedication and passion in bringing this project to life. We made the deliberate decision to capture this project on a film camera.The use of a film camera compelled us to approach each shot with care and intentionality. Every frame became a meticulously crafted piece of art, with the dance floor serving as our canvas. By embracing this medium, we sought to evoke a nostalgic ambiance, transporting our audience to a bygone era where elegance and sophistication reigned supreme. This project is interwoven with love and passion for our team, ourselves, and life itself. The immense love we have for this project as a team is evident, and we sincerely hope that you will share the same love for it too. |
