BERLIN FASHION FILM FESTIVAL 2022 (Best Art Direction)

PESO RAWS IV - Saltwater Films - PESO JPG
PESO RAWS IV - Saltwater Films - PESO MP4 1m:11s

PESO RAWS IV - PESO
Saltwater Films

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PESO RAWS IV - PESO - Saltwater Films

Shortlist

Title of Piece: PESO RAWS IV
Brand: PESO
Production Company: Saltwater Films
Client: PESO, Justin Fuchs
Agency: LIVE FAST DIE YOUNG
Director: Ivo Heffner
Producer(s): Marie Niemann, Konstantin Lider
Editor: András Guti
Director of Photography: Mathis Heidemann
Music/Sound Design: Louis Köhler
Visual Effects: Evgenii Shelkovoi, Anna Marenkova
Additional Credits: Colour Grading: Nadia Khairat Gómez
Additional Credits: Styling: Valentino Calignano
Additional Credits: OB: Thorben Winkler
Instagram Tag: @ivoheffner, @saltwaterfilms, @mathisheidemann, @Jstin, @Pesoclo
Short Synopsis: In the Fashion film, the new RAWS collection of the brand Peso is promoted. We worked together with six models in four different studio sets. The RAWS are the basic line of Peso where especially the color is in the focus. For this reason, we have painted the sets in the contrasting colors to highlight the collection. The special thing for us about the project is the mixed media approach, which we achieved through an elaborate post-production with analog workflow. This allowed us to create an interesting unseen mix of the very digital clean look and the analog mixed media sequences within the video.
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