BERLIN FASHION FILM FESTIVAL 2022
Best Digital Fashion (2022)
BERLIN FASHION FILM FESTIVAL 2022 (Best Digital Fashion)


RARE REALITY - INJURY
REAL PARENT

Winner
Title of Piece: | RARE REALITY |
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Brand: | INJURY |
Production Company: | REAL PARENT |
Director: | Eugene Leung |
Producer(s): | Dan Tse |
Creative Director: | Eugene Leung |
Production Design: | REAL PARENT |
Costume Design: | INJURY |
Music/Sound Design: | REAL PARENT |
Visual Effects: | REAL PARENT |
Animation: | REAL PARENT |
Writer: | Eugene Leung |
Additional Credits: | CG Environment Design - Henry W Pyne |
Instagram Tag: | @theinjury @realparent.co #rarereality |
Short Synopsis: | Rare Reality references life on the metaverse. Inspired by Philip K. Dick, the sci-fi fiction writer who wrote about alternate realities, illusory environments and altered states of consciousness; the collection is built on the macrocosm story of characters looking for human touch as they traverse through dreamscapes. Rare Reality uses the symbol of Yin and Yang to depict its original ancient philosophy that describes how contrary forces are interconnected and interdependent in the natural world and complete each other. Do we have to lose the sense of human touch on the metaverse? Can we maintain a balance between the digital and the physical world like Yin and Yang? The models are characters, designed as hyper-human, demonstrating power through the ACG-inspired (Anime, Comic, Gaming sub-culture) gender-neutral fashion collection; the pieces are enhanced classics with modern updates. The prints and symbology in the collection includes signature INJURY visuals that speak to the origin of the five elements - wood, fire, earth, water and metal. |